4 Ways to Advertise Your Brand Online

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Are you trying to push your brand online without much success?

The UK government estimated that during the height of the pandemic, 37.8% of total sales were made on the internet. This shows that the online world is paving the way forward for brand marketing in 2022, as more and more consumers are turning to online shops and social media to shop around for their goods, rather than visiting the high street.

Here are our five top tips for advertising your brand online with proven positive results.

1. Use Social Media to Your Advantage

Social Media is a figurative goldmine for online businesses to make their mark and grow their customer base. Invest in your business social media accounts, be present, post regularly, and encourage interaction with your customers. The result will be a loyal customer base who will share your posts and talk about your products.

This is the best kind of publicity for your business, as studies have shown that consumers mostly trust friends’ recommendations over paid advertising. If your products become a word-of-mouth hit, it will become easier than ever to create brand awareness and subsequently increase sales.

• Use Outreach to Increase Your Brand’s Audience

Outreach is a tool used by Digital Marketing Agencies like Maratopia to increase your brand’s exposure to consumers.

This is done by linking your website into blog posts with a subject relevant to your brand on host sites. This directs a greater volume of traffic to your website, and in turn increases your brand awareness, and can additionally lead to a growth in customer base.

Outreach, as part of a skilled SEO strategy,  is an excellent way to increase your online traffic alongside your social media following.

• Collaborate With Other Brands

Partner up with another brand for a collaboration and make posts on your respective social media channels for brand exposure.

You could make a physical collaboration of products by combining the two brands to make a new limited edition product or create a giveaway with products from both brands. Collaborations are a great way to encourage likes, shares and follows to increase your exposure to potential new customers.

• Reach Out to Influencers

Influencers are the key to the lifecycle of a brand online, and it has never been easier to become an influencer through the rise of social media channels such as TikTok – a video that falls onto the right side of the algorithm can easily give a viral result!

You can send gifted packages to influencers through their agencies in the hope that they might review it online, or you can pay them to create an advert on your behalf. You may want to contact an Influencer Directory such as Find Your Influencer to obtain an influencer who best fits your brand, and the ideology you are representing.

How do you use online tools to market your brand? Leave your answer in the comments below!