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Undoubtedly, one of the ways to keep your fashion business relevant in the business world is to have a robust stock of clothing items that spread across ages. As a boutique wholesale clothing business owner, you might be faced with the dilemma of either choosing to have more classic styles or popular ones. However, you don’t have to stress yourself in that dilemma as brands like Dear Lover have been able to successfully balance both ranges of options. And so this article helps you understand how to strike the balance so you can make the best decisions in stocking up.

1.   Know your Audience

The first thing to do in deciding between popular and classic styles is to understand your customers. You need to know what kind of customers. Knowing your customer base involves knowing what they want most of the time. For example, does your customer prefer classic items? Or just trending items? Most of the time this preference is usually based on demographics. A younger customer base would prefer trending fashion items while the older generation might flow along with classic fashion clothing. Knowing this helps you to balance your inventory.

2.   What you should know about popular styles.

Popular style fashion clothing collections add so much appeal to your boutique. They help to appeal to fashion freak customers who are looking for something trendy. Companies like Dear Lover are known to offer a collection of trendy clothing items that appeal to fashion freak customers. However, it is important to know that popular clothing fashion items come with some level of risk. This is because their popularity can be short-lived and when their popularity is over then you would struggle to get sales. However, you can mitigate this by not overstocking and also carefully stocking clothing items that appeal to a variety of audiences.

3.   Classic style has a timeless appeal.

One of the advantages of stocking up on classic styles is that they have the staying power while still retaining their value. This means they will always be valued for as long as they exist. However, it is important to know that classic styles would not generate the sensational instant buzzing sales you might expect but they will always be generating sales over time. Brands like Dear Lover have been able to tap into this strategy. So if you are going to stock up on classic items it is important to bear this in mind

4.   Getting it right with the right balance

Most successful boutique brands like Dear Lover have a blend of classic and popular clothing stock. A mixture of trendy clothing items and timeless essentials for your clothing store allows you to cater for a diverse group of customers. It would help you to attract both the young and elderly population. This would help you to maintain sales and expand your business.

In the final analysis, the decision between popular and classic styles is dependent on your customer base. However, it is always important to have a way of balancing your stock so you can appeal to a diverse customer base.