What Is ‘Prejuvenation’? Why More Women Under 30 Are Choosing Injectables Sooner

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According to aesthetics industry data, around 20% of individuals under 30 are now opting for injectables as part of early anti-ageing routines,  a shift often referred to as prejuvenation.

Many young women are choosing Botox and dermal fillers before they start showing signs of ageing. They aren’t just trying to fix the past but they want to prevent ageing altogether.

The concept of ‘prejuvenation’ is becoming an increasingly important factor of self-care and is evolving from a trend to a new standard.

What is Prejuvenation?

Prejuvenation refers to the use of beauty treatments, such as Botox and dermal fillers, to prevent signs of ageing early. Instead of waiting for wrinkles or volume loss to appear, many women choose to act early. The goal is to smooth fine lines and prevent wrinkles, and to add volume to areas like the cheeks and lips before ageing becomes noticeable.

For example, Botox relaxes the facial muscles that create expression lines around the eyes, forehead, and mouth. Dermal fillers help restore volume to areas that may lose fullness over time. The idea behind prejuvenation is simple: why wait for signs of ageing when you take steps to prevent them before they appear?

The latest report from the Aesthetic Med found that more than half of the UK people who use dermal fillers are under 35 years old, with those aged 26 to 34 making up over 75% of this group. This shows that younger women are opting for preventive treatments to combat the effects of ageing.

Why Are More Young Women Choosing Prejuvenation?

Beauty standards are changing, due to the influence of social media and the focus on clear, smooth skin. Many young women are rethinking their views on beauty. Instead of waiting for signs of ageing, they are choosing to act earlier to prevent any changes to their appearance.

Today, beauty is about fixing issues and ongoing self-care. Prejuvenation helps young women keep their youthful look and feel more in control of their beauty routine. It is about confidence, protection, and caring for the future of their skin.

There is also a growing focus on beauty and well-being. Prejuvenation aligns well with this wellness trend as women seek ways to prioritise their physical, mental, and even emotional well-being. For many, using injectables is just another form of self-care; a way to look good, feel confident, and take charge of their beauty journey.

Young women are choosing prejuvenation as the stigma around cosmetic procedures fades. They’re taking steps early to keep their appearance fresh and shape their look.

Common Injectables Used in Prejuvenation

If you want to know how Botox and dermal fillers relate to prejuvenation, here’s a simple explanation:

• Botox: Botox temporarily relaxes the muscles that cause fine lines and wrinkles. It works well on areas like the forehead, crow’s feet around the eyes, and frown lines between the eyebrows. Starting Botox treatments early helps women stop these lines from becoming deeper, keeping their appearance smooth and young looking for a longer time.
• Dermal Fillers: Dermal fillers are used to add lost volume to the face, particularly in areas like the cheeks, lips, and under the eyes. As we age, our skin naturally loses collagen and elasticity, resulting in sagging or sunken areas. Fillers improve these areas, giving the face a fuller and more vibrant look. Individuals use dermal fillers for prejuvenation, which means improving features to create a refreshed, lively appearance.

If you are just starting to explore your options, this guide on Dermal Fillers Vs Botox breaks down how each treatment works, which areas they target, and what kind of results you can expect – super helpful if you want to understand the difference before deciding.

Recent figures from The Business Research Company has shown that dermal fillers is expected to grow from $6.57 billion in 2024 to $7.24 billion in 2025. This demonstrates a CAGR of 10.2%. An increasing demand for non-invasive cosmetic treatments drives the growth. More people are choosing dermal fillers for subtle enhancements to maintain a youthful appearance.

Is Prejuvenation for Everyone?

When thinking about prejuvenation, remember that it’s a personal choice. There isn’t a modern solution for beauty. Some women may not find injectables appealing, and that’s perfectly fine. The key to prejuvenation is to focus on what makes you feel confident and entrusted.

It isn’t about seeking perfection or meeting societal standards of beauty. Prejuvenation helps you manage your looks in a way that suits your preferences. No matter when you choose to embrace it, it’s vital to understand that beauty is personal, and everyone has different tastes.

Conclusion

Prejuvenation is more than just a trend; it reflects a shift in women’s views on beauty and self-care. Many women are choosing treatments like Botox and dermal fillers early on to prevent signs of ageing and boost their self-confidence, not to achieve perfection.

If you are adding prejuvenation to your beauty routine, take the time to research which options are best for you. Trust your decisions, and focus on the future health of your skin at your own pace. Remember, self-care is about feeling empowered inside and out.