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In this digital era, adopting an intelligent marketing strategy is essential to grow business and compete. With different digital marketing techniques, brands reach the target market effortlessly and improve their online presence. Video content marketing is an effective digital marketing method used in multiple sectors to be ahead of the competition and achieve rapid growth.
Highly engaging video content is a valuable tool to grow your business and build an online community that takes your brand to a different level. Read the entire blog to know how video content marketing can take your business to new heights.
How does video content marketing help your business
Video content has great potential to make your marketing campaign successful as the audience prefers video content more than other types of content. There is substantial data to demonstrate the value of video content marketing. According to a recent survey, around 27% of online viewers watch online videos for more than 10 hours per week.
People spending more time watching online videos creates an excellent opportunity for marketers to promote their brand online with video content marketing. Unlike traditional marketing methods, video content marketing allows marketers to connect with the audience and provide timely updates.
6 crucial reasons to use video content marketing to expand your business
Let us explore some significant reasons that make video content marketing a game-changer for marketers.
Increase brand awareness
Creating brand awareness among the target audience plays a vital role in growing businesses online. With more people using smartphones and consuming video content every day, marketers can effectively use video content marketing strategies to increase brand awareness and achieve rapid business growth.
Accelerate your conversion rate
From landing pages to emails and blogs, marketers can convert the potential lead into sales by adding video content smartly in their marketing campaigns. Including a call-to-action (CTA) in engaging video content can boost the conversion rate immensely.
Moreover, running a video ad campaign on social media further increases the click-through rate and, consequently, sales.
Add value to the audience
The internet is the go-to place for people to learn something new and get information. By uploading informative videos on social media, you can grab the attention of your target audience and expand your online community. With relevant and unbiased video content, you can build trust with your audience and make your brand promotion effortless.
Improves Google search engine ranking
Optimising a business website to be on top of the search engine result page is not easy. With the video content, especially on YouTube, you can boost your search ranking and reduce the overall bounce rate. With your video content appearing on top of the Google search result page, you can drive more traffic to your website and promote your business.
Better engagement with mobile users
Usage of smartphones has increased drastically, and people prefer their smartphones over other devices for internet use. With video content optimised for mobile devices, marketers can reach a large audience who spend a significant amount of time on social media and surfing the internet. By uploading trendy and short video content, you can improve engagement levels with mobile users.
Increase customer retention
By frequently uploading the product review or the instruction video, you can increase customer retention by guiding them properly in buying decisions. With genuine tips and insights on your niche market, you can make the audience come to your website or social media accounts repeatedly to know the product or service better.
How to make a quality video content
Now that we have established that video marketing is a crucial strategy to grow your business, it is time to know how to make quality video content.
Learning video editing skills and using a professional online video editor to create engaging and crisp videos is essential in video content marketing. You can learn the basics of video editing on YouTube and practice editing on different applications to become a pro. You can also hire a video editor who can do the job more accurately for you.
Invest in video editing gear
It is crucial to have some basic video gear to record clear videos for a marketing campaign. Investing in expensive DSLRs is unnecessary; you can record videos with your smartphone camera and a gimbal for stabilisation. Always record with the highest video resolution available on your smartphone and use an external microphone for better audio.
Have a script
Having a script, primarily for the long video content, is extremely valuable to elevate the production. You can create top-quality video content and know what points to discuss while recording a video with a script. Including a hook and a CTA in your script will further promote business and improve conversion.
Optimise for search engines
To get numerous views and engagement on your video content, do not forget to optimise your video for search engines. Adding a relevant title, detailed description, creative thumbnail and related tags can improve your video view count, and the algorithm will do the rest.
Collaborate with influencers
Collaborating with social media influencers in the same niche with a massive following is an effective strategy to grow the business’s online reach. With influencer marketing, you can convert your audience into loyal customers. Moreover, influencers create top-notch videos with a professional production team to provide high-quality content.
Have a clear end goal
Without a clear end goal, it is not easy to achieve the desired conversion and online reach with video content. Knowing the demographics of your target audience and setting realistic goals is critical for a successful video marketing campaign. From pre-production to uploading content on the internet, have a professional approach and be creative.
The internet is the new marketplace, and to be ahead of your competition, you must adopt modern marketing techniques. Video content marketing is an effective marketing strategy for brands to reach the target audience and promote their business with entertaining and educating videos. So, harness the incredible reach of social media and the internet and take your business to the next level with video content marketing.